Why Radio Advertising Is Still Relevant: Weighing Its Benefit

radio advertising

Radio advertising has been around for over a century and continues to be a popular option for businesses to reach their target audience. Despite the rise of other advertising mediums, such as social media and television, radio advertising still holds unique advantages.

Targeted Reach

One of the main advantages of radio advertising is its ability to reach a targeted audience. Radio stations often cater to specific demographics, such as age, gender, and interests. For example, a radio station that plays classic rock music may attract an older demographic, while a station that plays hip-hop and R&B may cater to a younger audience.

This targeted reach allows businesses to advertise to the specific audience they want to reach. It also means that advertising on the radio can be more cost-effective than other mediums because they are not paying to reach a broader audience that may not be interested in their product or service.


Radio advertising is also cost-effective compared to other forms of advertising, such as television or print. Radio advertisements can be produced quickly and inexpensively, and airtime costs are generally lower than TV commercials.

Additionally, radio advertising can be purchased in different time slots, allowing businesses to choose when their advertisements will air. This flexibility can help them maximize their advertising budget by targeting peak listening times for their target audience.

Increased Frequency

Radio advertising also offers the advantage of increased frequency. Unlike television commercials that may only air once or twice a day, radio advertisements can air multiple times throughout the day. This increased frequency helps businesses stay top-of-mind with their target audience and can lead to increased brand recognition and sales.

Personal Connection

Radio advertising also has a unique ability to create a personal connection with listeners. Unlike other forms of advertising, radio commercials are often heard by individuals when they are alone, such as during their morning commute or while they are at work. This one-on-one connection can help businesses establish a relationship with their target audience and create a sense of trust.

Additionally, radio personalities often have a loyal following, and listeners may view them as friends or trusted sources of information. By partnering with radio personalities or using their endorsement in commercials, businesses can tap into this personal connection and increase the effectiveness of their advertisements.

Geographic Targeting

Radio advertising also allows for geographic targeting. Many radio stations have a limited broadcast range, which means that businesses can target specific geographic areas with their advertisements. This is particularly useful for small businesses that may only operate in a particular region or city.

Additionally, radio stations often have different programming for different regions, allowing businesses to advertise to specific communities or neighborhoods. This geographic targeting can help them maximize their advertising budget by focusing on areas where they will most likely attract customers.


Radio advertising remains a relevant and effective advertising medium due to the advantages listed above. By incorporating radio advertising into their overall marketing strategy, businesses can increase brand recognition, establish relationships with their target audience, and ultimately drive sales.

If a reliable radio commercial production company is what you’re looking for, you’ll find that and many more in Virtual Jock. As radio’s one-stop shop, we customize our service to your needs. Check our pricing and get started!

Get an Edge Over Your Competitors with Voice Talent for Hire

voice talent

In today’s competitive business landscape, it’s essential to stand out from the crowd. One way to do this is by using a professional voice talent for hire. A well-crafted voiceover can make a significant impact on your target audience, helping you to differentiate your brand and drive results.

Why Use a Voice Talent for Hire?

Using a voice talent for hire can help your business in several ways. Firstly, it can enhance the professionalism of your content. A professional voice artist can deliver your message with clarity and confidence, making it more engaging and persuasive. It can help you to establish trust with your audience, as they will know that you have invested time and money in creating high-quality content.

Secondly, a voiceover can help to set the tone for your brand. A professional voice artist can help you to convey the right emotions and attitudes through their delivery. For example, if you run a luxury brand, you may want to use a voiceover that is sophisticated and refined. Alternatively, if you run a children’s brand, you may want to use a playful and fun voiceover.

Finally, using a voice talent for hire can help you to save time and resources. A professional voice artist will have the skills and experience to deliver your message quickly and efficiently, meaning that you can focus on other aspects of your business.

How to Choose a Voice Talent for Hire

Choosing the right voice talent for hire is essential to the success of your project. Here are some tips to help you make the right choice:

1. Consider Your Target Audience: Think about the demographics of your target audience and choose a voiceover artist that will resonate with them.

2. Listen to Demos: Most voiceover artists will have demos available online. Take the time to listen to them and choose one that matches the style and tone of your brand.

3. Check References: Ask for references or testimonials from previous clients to ensure that the voiceover artist is reliable and professional.

4. Discuss the Project: Before hiring a voiceover artist, discuss the project with them to ensure that they understand your requirements and can deliver what you need.

5. Agree on Terms: Make sure that you agree on the terms of the project, including the cost, delivery time, and revisions policy.

How to Use a Voice Talent for Hire in Your Marketing

Once you have chosen a voice talent for hire, it’s essential to use them effectively in your marketing. Here are some tips to help you get the most out of your investment:

1. Use a Consistent Voice: Use the same voiceover artist across all your marketing channels to create a consistent brand voice.

2. Mix It Up: Use different types of voiceovers for different types of content. For example, use a serious tone for a product demonstration and a more playful tone for a social media ad.

3. Use Visuals: Pair your voiceover with visuals that complement the message and tone of the voiceover.

4. Test and Refine: Test different voiceovers with your target audience and refine your approach based on their feedback.


Using a voice talent for hire can give your business a competitive edge, helping you to create engaging, professional content that resonates with your target audience. By choosing the right voiceover artist and using them effectively in your marketing, you can differentiate your brand, establish trust with your audience, and drive results.

Take your business to the next level with Virtual Jock’s voice talent for hire. Our virtual voice talent production team offers online radio talent with extensive major market experience, ensuring that your content is delivered with industry-leading quality and professionalism. Don’t settle for average talent, work with the best in the business. Contact Virtual Jock today to learn more about our voice talent for hire and how we can help you upgrade your business with our top-tier services.

Are Radio Ads Worth Investing In?

Radio Ad

Over 3 billion people listen to the radio around the world.

The entire radio industry manages to rake in around $40 billion in annual revenue. While this market is international, it’s still incredibly relevant in the United States today. This is because over 95% of people in the United States listen to the radio at least once a month.

This highlights the incredible reach of radio in the modern era. Digital marketing has evolved the marketing strategies of many brands. However, holistic strategies should take advantage of the benefits of radio ads.

Interested in learning more about the benefits of radio ads? Here’s a quick marketing guide on why you should consider investing in radio ads for your brand.

Radio Is Everywhere

Radio is arguably the most reliable medium we have. This is because radio stations broadcast on frequencies that you can tune into anywhere. You don’t have to worry about mobile data, Wi-Fi, or even electricity, as most portable radios have batteries.

This means maximum reach with the least amount of effort!

Right Place, Right Time

While it’s true that people listen to radios at home, at work, or even in the park, most listeners tune in from their cars. This is an important advantage since you’re able to advertise to people that are already on the move.

If you’re advertising for your fast-food restaurant, advertising to hungry people driving home from work is perfect! The same goes for people heading to or from the store. Your radio adverts get to highlight your product to customers at the perfect time.

Cost-Effective Marketing

Radio stations offer massive reach at a fraction of the cost. There are also multiple different radio stations that you can choose from. This way, you’ll be able to find the right station to target your audience while remaining within your budget.

Memorable Branding

While digital ads use fonts, colors, and copy to create a tone for their business, radio talent allows you to present a brand voice directly to customers. This is a major advantage that can help make your brand memorable to listeners.

Targeted Demographics

Radio stations understand who their listeners are. This information can be used by advertisers when choosing the station that they want to use. In this way, you can place your radio ad on the right station to reach the right audience.

The benefit of radio advertising is that the audience tends to be older with more disposable income. This is because most radio listeners tune in from their cars. In this way, you can advertise directly to people that have the money to spend on your product.

Investing In Radio Ads

Effective marketing is all about targeted reach. This is particularly important when it comes to building brand awareness and brand value for your business. Radio ads offer reach that very few other mediums can compete with, even in modern times.

This is why radio ads should always be included in every holistic marketing strategy.

When it comes to creating your radio ad, it’s important to find the right voice-over talent. Contact us today for more information on how we can help your brand.

How to Find the Right Voice Talent for Your Project

voice talent

Animated videos make up 33% of business advertising. These animated videos will utilize voice talent to bring the advertisement to life.

Getting the right voice actors for your marketing project is vital if you want a good return on investment. If you find the right voice actor, your product has a greater chance of being remembered, even years later.

For example, if you remember the Trix rabbit, you’ll probably remember the catchphrase, “Silly rabbit, Trix are for kids!” Without the right voice talent, it wouldn’t be very memorable, right?

So keep reading to learn how to find the right voice talent for your project. We’ve got five great tips.

1. Tone of Voice

You must first decide what tone you want for your video when looking for voice talent. Taking your industry into account can help. For example, if you’re in the toy-making industry, you should convey feelings of excitement and high energy.

By knowing what tone of voice you want before you begin searching, you can waste less time than if you hadn’t already considered the tone you’re seeking.

2. Target Audience’s Age

Another important factor when choosing voice talents is to use a voice that matches the video’s contents. You can do this by identifying the target audience.

For example, a radio production aimed at healthcare workers will require a more mature, professional voice-over to appeal to the target market of healthcare professionals. Whereas, if your product is aimed at children, you may want to enlist the voice talent of a kid within the same age group as your target audience.

3. Get Samples

You don’t want to go in blind when it comes to hiring voice talent. Regardless of which company you partner with, always get audio samples of the artist’s previous work.

Also, review their portfolio. If you’re looking for a particular voice talent, such as warm and professional, then make sure the artist you’re considering has done similar work previously. If their portfolio matches your needs, you’re more likely to have success in hiring them for your project.

4. Review Their Services

Not every voice actor is the same, so it’s essential to review the services offered by the artist you’re considering. For example, if you’re looking for voiceover talent for explainer videos, you’ll have better success with a voice talent artist specializing in that format.

Conversely, someone who needs help understanding what is required for a good quality explainer video won’t be able to provide the same quality voiceover.

5. Use a Voice Talent Agency

Finally, work with an agency when searching for the perfect voice talents. A reputable agency is almost guaranteed to have hired top-quality talent to work for them, giving you peace of mind that the quality of the talent will be professional.

An agency can also help you with auditions, saving your company valuable time. Typically, agencies charge a nominal fee for their services, for example, between 10% and 20% of the voice talent’s earnings.

Find the Best Voice Talent Today

The right voice talent can make or break your advertising video, so experts recommend you research the right company to work with. Each voice actor will have different skills, so knowing what you’re looking for before you begin is essential if you want to save time and money.

Contact us today to inquire about our services if you’re looking for top-quality voice over talent. We offer radio programming, virtual PD/MD, custom-made formats, and top-quality radio imaging/voice talent.

How To Start Establishing Your Radio Station Brand

radio brand

At least 83% of Americans listen to the radio. So if you’re about to launch a new show, you’ll have plenty of listeners ready and waiting.

But before you can start broadcasting, you need to build up an audience. And that often starts with getting your radio brand established. You must find ways to set yourself apart from your competitors to attract listeners.

Read on for some tips to help you establish your brand and get off to a good start.

Define Yourself

Establishing your brand identity is the core of building a strong, lasting relationship with your audience. It’s what distinguishes you from other stations in the area. Your brand identity should encompass:

  • The personality of your station
  • Characteristics of your radio DJ
  • Values and beliefs that define what your radio station stands for
  • How you want to be seen by listeners and advertisers

Your brand identity should be flexible enough to adapt to the changing landscape of radio. However, there should be key features that listeners and advertisers can rely on to be consistent.

A Novel Approach

If you want your radio brand to stand out, you can’t copy other radio stations. For example, if you’re a rock station, don’t play the same music as every other rock station. Have your own spin on it.

You don’t have to sound like another radio host for listeners to like you. Take the best parts of other hosts’ approaches and apply them to your hosting style.

Social Media Presence

Over 70% of the US population uses social media, so it’s a great tool for connecting with listeners. You can use your social media accounts to share content from your show, promote events and contests, and interact with your followers. When you’re on-air, encourage listeners to follow you on Facebook or Twitter so they don’t miss anything when they aren’t listening live.

It’s also important that your posts are unique so people want to read them over other brands’ content. You can use social media to share funny memes, current news stories, and interesting articles that relate to your audience. If you have the time, write original content instead of simply reposting what’s already on your website.

Make sure your brand’s voice is consistent. If you’re funny on-air, share funny content off-air. If you’re serious and informative, post that kind of information online.

Build a Respected Radio Brand

Establishing a radio brand is challenging. But these tips will help you compete with bigger stations because of your unique sound and personality.

Consistency is essential in your radio marketing efforts, but it’s hard to coordinate promotions without help. Virtual Jack can schedule your music, run campaigns, and manage your imaging work so you don’t have to worry about anything but enjoying great success. Contact us today and let’s get started on building your brand!

What Are the Challenges of Radio Programming?

radio programming

Plenty has been said about the decline of radio, as streaming takes center stage for music lovers everywhere. However, recent years have seen a revival of radio programming.

Thanks to the rise of digital radio, listener numbers have been steadily climbing, and radio is officially back. While now is a historically opportune moment to launch your own radio station or radio program, doing so is not without challenges.

You’ll be breaking into a crowded market, trying to grab the attention of audiences that are not always easy to reach.

With that in mind, here are some of the top challenges facing radio programs right now, and a little advice on how you can overcome them. 

Cracking the In-Car Audience

Even for online formats such as the radio podcast, the car is still king. Most Americans still listen to the radio most often when driving.

This means that you need to be able to connect with your audience when they are behind the wheel if you want to make your radio programming a success. If your radio station is online, you need to meet this audience in the middle.

This means making sure that your radio podcasting show or station is easily accessible via Apple Car Play or Android Auto. The easier it is for drivers to listen to you in their car, the better your chances of success will be. 

Grabbing Attention

As of 2022, there are more than 15,000 radio stations currently active across the US. This means that you are up against some stiff competition when it comes to your radio production.

You’ll need content that grabs the attention of your target audience. This means top-notch music scheduling and non-music content such as interviews that will cut through the noise and resonate.

It also means being consistent, with music scheduling that listeners can rely on.

For this, you can turn to professionals. We can schedule the right formats of content 24 hours a day, to give your radio station the strong identity that it deserves. 

Connecting with Younger Listeners

It’s no secret that the younger generations are tuning into the radio less than their older peers. However, this does not mean that you should write off Gen Z entirely.

Instead, you should go the extra mile to appeal to them, with thought-provoking content that appeals to their interests. You should consider the kind of music that younger people are listening to, and the tone of voice that would resonate with them.

Make sure to market your programming aggressively on social media, and stay on top of the content trends that will keep your station relevant. It might be a lot more work, but the results will definitely be worth it when this strategy pays off. 

Create Must-Listen Radio Programming Today

If you want your radio programming to make an impact, strategy is everything. This is where we can help. We offer a range of services to aid your production of radio shows.

We can help with formats, schedules, and voice talent, so that your show gets off to the best possible start.

If you’d like to find out more about what exactly we can do for you, do not hesitate to get in touch with our friendly and professional team today.

5 Secrets To Becoming an Amazing Radio Show Host

radio show host

Do you want your voice heard? Go on air and reach lots of listeners!

About 90% of Americans over the age of 12 still tune in to radio waves each week. This makes radio a great place to build your career. 

With a great idea and solid effort, you can make your dream a reality. Read on to learn five tips for success in becoming a radio show host!

1. Stick To Your Niche

A good radio show creates a specific niche and sticks to it. Everything, including discussion topics, on-air guests, music, and radio advertisements relates to this niche.

This may sound limiting. But people listen in because you caught their interest. If you drastically switch up the show every week, you will lose a lot of listeners.

Don’t worry. You can come up with endless topics within one niche.

2. Speak To Your Target Market

Like with brand advertising, radio shows develop a target market. Do the research to learn who yours is for your niche.

Speak to your target market whenever you go on air, and don’t worry about everybody else. Not everybody will love you. In fact, some might despise you. But if your radio station pleases a specific target market, then you nailed it.

3. Stay Current

The thing that wows your listeners today may bore them tomorrow. This has to do with the biology of our brains.

When we experience something new, the brain floods with a neurotransmitter called dopamine. This activates the reward center and makes people feel good.

Your radio show depends on this. Even sharing negative news can trigger pleasure centers, which is why tabloids remain popular. 

Watch current news pertaining to your niche and actually go out in your community. Let your listeners in on the who, what, where, when, and why of today.

4. Be Unapologetically You

Let your personality shine through on air. Do not try to act cool or like somebody you’re not.

People will smell out a fake and discard them. Your listeners will appreciate authenticity.

They want to know your quarks show after show. In the radio industry, they cannot see what you look like, so they might know you deeper than a pretty face on television.

As your voice and personality become familiar, listeners will feel like they know you. This familiarity builds loyalty.

5. Get Excited About Life

People love passion. They will want to listen to you if you sound excited about life.

The best way to do this is to talk with enthusiasm. Choose to talk about topics that light your fire.

Go even deeper by practicing genuine enthusiasm in your everyday life. Look at the world like a child again. Go into everything as if it’s an experiment, and revel in the wonders of it all. Living this way will shine through in your show.

Become a Radio Show Host

Don’t sit on your dream and simply think about broadcasting your ideas to avid listeners. Take active steps to become a radio show host!

We help talent reach its full potential. Contact us to get started.

How to Choose the Best Topics for Your Radio Show

choose the best topics for your radio show

Canadian experimenter Reginald Fessenden created the first version of a radio talk show when he produced an hour of talk and music for technical observers in 1906. The signal was transmitted from Brant Rock, Massachusetts, for anyone who might be listening. From there, radio took the world by storm and quickly became a hobby that many pursued.

Radio shows and plays can be found on various stations, but with the saturation of the market, it has become harder to keep listeners engaged. A good radio show consists of various different parts, but the radio topics are what will keep listeners coming back.

So, keep reading to find out what you need to do to pick the best topics for your radio show.

Think About Your Listeners

While it is important to produce a show that you’re interested in, your listeners are what really matter. You need to understand what your listeners are interested in and what format will work best for them.

Finding out what your listeners want and understanding your audience is what will help you create a long-term fanbase. You need to be able to capture someone’s attention and build a relationship with the listener to keep them invested in the radio-listener relationship.

If you’re just starting out, you need to consider who your ideal listener would be. Once you’ve established that, you can make a list of their possible consumer behaviors, demographics, and interests. By answering these questions, you’ll be able to get a better understanding of your listeners’ preferences.

If you already have a radio show, you’ll need to do a deep dive into your current listeners to answer these questions. You can use tools like Google Analytics to help you with this.

Keep Them Engaged

Once you’ve done research regarding your listeners, you’ll be ready to pick a topic. You’ll be able to choose interesting and creative talk show ideas that will keep your listeners engaged.

But the topic of your show might not be enough to keep them coming back; you’ll also need a presenter that your audience can connect with. A skilled presenter will not only have the right personality for the show, but they’ll also match the style and be prepared for the show.

Presenters keep listeners engaged by linking the discussion to other topics the listeners are interested in. Presenters can also bring some levity to the show by adding well-timed and placed jokes that match your radio show’s brand.

Choose the Best Topics

Picking the best topics for your radio show can make or break your show. You can have the best radio DJ and presenters, but if your radio ideas aren’t up to par, you won’t see an increase in ratings. So take the time to properly plan out your radio topics to help your presenter shine.

If you’re looking for major market talent, feel free to contact Virtual Jock today. Our roster of talent consists of individuals with over a decade of major market experience and proven ratings.

5 Hot Topics for Podcasts by Radio Hosts

Podcasts by Radio Hosts

While radio still reaches a large number of Americans every week, many listeners are choosing to get their audio entertainment elsewhere these days. Podcasts have exploded in the internet age, becoming something of a cultural phenomenon, and an opportunity for content creators to give their audiences even more of what they love. A recent study found that nearly 51% of American adults listen to podcasts, so it’s a great opportunity to take advantage of a fast-growing platform! There’s definitely a market for podcasts by radio hosts.

Radio shows are quite different from podcasts, but radio show hosts can still engage with audiences and increase their listener base by creating a podcast. It’s not necessarily as simple as converting an unedited radio show to an online format, however. Podcasts can run into licensing issues by playing copyrighted music, but savvy radio hosts can find plenty of topics to utilize in a podcast.

Here are a couple of our top ideas for topics for podcasts by radio hosts!

1. Artist Interview

If you have a specific genre or quite the following as a radio host already, you may have some music industry connections that you can utilize for an online podcast segment. Reach out to artists, producers, and other music industry personalities and ask to conduct an interview for an episode of your podcast!

Most podcasts tend to draw more engagement with more than one person speaking, so interviews with special guests are a popular format for the solo podcast host. Ask the artist guest questions about their upcoming projects, about their history in the industry, or ask them to speak on a special topic for the episode. Whatever you decide, the sky is the limit!

2. Top Track Roundup

Another idea you can use for a podcast topic is a roundup of your top favorite tracks of the week. You can theme your list around any topic you want, but here are some of our favorite ideas:

  • Top recently released tracks
  • Top tracks in a particular genre of all time
  • The WORST tracks in your genre
  • Top tracks by decade
  • Top tracks by one artist
  • Top tracks that use a particular technique or style

Make sure you check the licensing requirements and “fair use” laws if you’re going to play clips of the tracks in your roundup. But even if you don’t play clips, you can still create an engaging podcast based on your top music picks.

3. Music Industry News/Topics

Many popular podcasts have a narrow niche, unlike most radio programs that try to appeal to a broader audience. An easy podcast topic for a radio host to deliver is an episode about the latest news or topics in the music industry. You can talk about artists’ personal lives, tours, controversies, scandals with record labels, and more! Grab a co-host or a guest for an engaging back-and-forth dialogue about the topic at hand and let your personality and opinions shine. Your audience wants to hear what you think, so be honest!

4. Edited Versions of Prior Radio Shows

Something else you can do to pad out your online content and keep your listeners engaged is to record your live shows and cut it down to a podcast format to post online later. Many radio shows often have interviews, or include the hosts talking about relevant topics, which would be fantastic podcast material. Take some time to modify your previous shows in post-production and upload the edited version to your podcast platform. This is a great strategy to increase engagement and keep your podcast schedule on track if you don’t have new content to upload.

5. Whatever You’re Passionate About!

Finally, podcast audiences love unique content that the hosts are passionate about, so don’t be afraid to get creative! Talk about your experiences in the music industry, pet peeves about recording, your honest opinions about instruments, musical styles, genres, whatever! The sky is the limit, and even if you think a topic might be too narrow, it might be a good idea to talk about it anyway. Podcasts don’t have to be very long, many are around 15-30 minutes in length, so you don’t necessarily need a ton of material to create an engaging episode. Think about what your ideal audience would like to listen to you talk about and use them as your guide.

Podcasts Vs. Radio Shows – Things to Keep in Mind

Now that you have your topics for podcasts by radio hosts, there are a few things you should keep in mind about the different formats.

  1. While radio shows are live, podcasts are pre-recorded. You can take some time to make sure your voiceover is perfect, and the narrative of your script flows together in a way that makes sense.  You can cut audio clips and move them around, add transitions between topics, and more.
  2. Podcasts are an on-demand format, meaning that your listeners will be accessing them at different times, and be able to come back to them again and again. Radio shows are usually broadcast in a predetermined time slot, and if someone misses it, they miss it, unless it’s uploaded online later. Your audience can discover you at any time and go back through your catalog, as well, which can increase your overall visibility as a host.
  3. Podcasts aren’t as heavily regulated by the government, unlike most radio shows, so you’re freer to speak your mind and choose topics you may have to steer away from for broadcast radio. You can also run a podcast for as long as you want, or as short as you want, instead of having to stick to predetermined time blocks.

Choose Virtual Jock for Radio Hosts for Podcasts

If you’re looking for a podcast co-host or just some killer on-air talent for your radio show, Virtual Jock is where you can find hundreds of talented on-air DJs for your show. We also can help you with finding radio topics, broadcasting techniques, and a whole lot more. Get in touch with us today if you have questions!